Our Commitment to Privacy
Market Semiotics' Privacy Policy was developed as an extension of our
commitment to combine the highest-quality products and services with the
highest level of integrity in dealing with our clients and partners. The Policy
is designed to assist you in understanding how we collect, use and safeguard
the personal information you provide to us and to assist you in making informed
decisions when using our site and our products and services. This statement
will be continuously assessed against new technologies, business practices and
our customers' needs.
What Information Do We Collect?
When you visit the Market Semiotics Web site you may provide us with two types
of information: personal information you knowingly choose to disclose that is
collected on an individual basis and Web site use information collected on an
aggregate basis as you and others browse our Web site.
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Personal Information You Choose to Provide
Email Information In addition to providing the foregoing information to our
partners, if you choose to correspond further with Market Semiotics through
email, we may retain the content of your email messages together with your
email address and our responses. We provide the same protections for these
electronic communications that we employ in the maintenance of information
received by mail and telephone.
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Web Site Use Information
Similar to other commercial Web sites, the Market Semiotics Web site utilizes a
standard technology called "cookies" (see explanation below, "What Are
Cookies?") and Web server logs to collect information about how our Web site is
used. Information gathered through cookies and Web server logs may include the
date and time of visits, the pages viewed, time spent at our Web site, and the
Web sites visited just before and just after our Web site. This information is
collected on an aggregate basis. None of this information is associated with
you as an individual.
How Do We Use the Information That You Provide to Us?
Broadly speaking, Market Semiotics uses personal information for purposes of
administering our business activities, providing customer service and making
available other products and services to our customers and prospective
customers. Occasionally, we may also use the information we collect to notify
you about important changes to our Web site, new services and special offers we
think you will find valuable. The lists used to send you product and service
offers are developed and managed under our traditional corporate standards
designed to safeguard the security and privacy of our customers' personal
information. As a customer, you will be given the opportunity, at least once
annually, to notify us of your desire not to receive these offers.
What Are Cookies?
Cookies are a feature of Web browser software that allows Web servers to
recognize the computer used to access a Web site. Cookies are small pieces of
data that are stored by a user's Web browser on the user's hard drive. Cookies
can remember what information a user accesses on one Web page to simplify
subsequent interactions with that Web site by the same user or to use the
information to streamline the user's transactions on related Web pages. This
makes it easier for a user to move from Web page to Web page and to complete
commercial transactions over the Internet. Cookies should make your online
experience easier and more personalized.
How Do We Use Information We Collect from Cookies?
Market Semiotics uses Web site browser software tools such as cookies and Web
server logs to gather information about our Web site users' browsing
activities, in order to constantly improve our Web site and better serve our
customers. This information assists us to design and arrange our Web pages in
the most user-friendly manner and to continually improve our Web site to better
meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics. The
information in the cookies lets us trace the paths followed by users to our Web
site as they move from one page to another. Web server logs allow us to count
how many people visit our Web site and evaluate our Web site's visitor
capacity. We do not use these technologies to capture your individual email
address or any personally identifying information about you although they do
permit us to send focused online banner advertisements or other such responses
to you.
Sharing Information with Strategic Partners
Market Semiotics may enter into strategic marketing alliances or partnerships
with third parties who may be given access to personal information including
your name, address, telephone number and email for the purpose of providing you
information regarding products and services that we think will be of interest
to you. In connection with strategic marketing alliances or partnerships, we
will retain all ownership rights to the information, and we will not share
information regarding your social security number or other personal financial
data.
Notice of New Services and Changes
Occasionally, Market Semiotics may also use the information we collect to
notify you about important changes to our Web site, new services and special
offers we think you will find valuable. As our client, you will be given the
opportunity to notify us of your desire not to receive these offers by clicking
on a response box when you receive such an offer or by sending us an email
request at info@marketsemiotics.com.
How Do We Secure Information Transmissions?
When you send confidential personal credit card information to Market Semiotics
on our Web site, a secure server software which we have licensed encrypts all
information you input before it is sent to us. The information is scrambled en
route and decoded once it reaches our Web site.
Other email that you may send to us may not be secure unless we advise you that
security measures will be in place prior to your transmitting the information.
For that reason, we ask that you do not send confidential information such as
Social Security or account numbers to us through an unsecured email.
How Do We Protect Your Information?
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Information Security. Market Semiotics utilizes encryption/security
software to safeguard the confidentiality of personal information we collect
from unauthorized access or disclosure and accidental loss, alteration or
destruction.
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Evaluation of Information Protection Practices. Periodically, Market
Semiotics operations and business practices are reviewed for compliance with
corporate policies and procedures governing the security, confidentiality and
quality of our information.
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Employee Access, Training and Expectations. Market Semiotics' corporate
values, ethical standards, policies and practices are committed to the
protection of customer information. In general, our business practices limit
employee access to confidential information, and limit the use and disclosure
of such information to authorized persons, processes and transactions.
How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that
Market Semiotics collects online and maintain in our database by emailing
contact@marketsemiotics.com.
Do We Disclose Information to Outside Parties?
Market Semiotics may provide aggregate information about our customers, sales,
Web site traffic patterns and related Web site information to our affiliates or
reputable third parties, but this information will not include personally
identifying data, except as otherwise provided in this Privacy Policy.
What About Legally Compelled Disclosure of Information?
Market Semiotics may disclose information when legally compelled to do so, in
other words, when we, in good faith, believe that the law requires it or for
the protection of our legal rights.
What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked to or
from the Market Semiotics Web site nor the information or content contained
therein. Often links to other Web sites are provided solely as pointers to
information on topics that may be useful to the users of our Web site.
Please remember that when you use a link to go from our Web site to another Web
site, our Privacy Policy is no longer in effect. Your browsing and interaction
on any other Web site, including Web sites which have a link on our Web site,
is subject to that Web site's own rules and policies. Please read over those
rules and policies before proceeding.
Your Consent
By using the Market Semiotics Web site you consent to our collection and use of
your personal information as described in this Privacy Policy. If we change our
privacy policies and procedures, we will post those changes on our Web site to
keep you aware of what information we collect, how we use it and under what
circumstances we may disclose it.
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